Integrated ‘live marketing’ specialist agency TigerRed announced at the end of 2005 that it has become part of Geoff Howe Marketing Communications, the UK’s largest independent communications agency.

Says GHMC chief executive Steve Connors, “TigerRed’s superb logistical and event management skills dovetail perfectly with our drive to offer more and more experiential live events for our clients’ brands as part of our integrated offering.” TigerRed MD Alison McDougall adds, “Of course, this also represents an opportunity for us to benefit from GHMC’s scale and size, as well as tapping into their creative and promotional planning ability.Together, we can offer a wider integrated offering to a broader range of clients.”